Social Media Analytics: Data Utilization of Social Media for Research

Social Media Predictive Analytics

The recent explosion of social media services like Twitter, Google+ and Facebook has led to an interest in social media predictive analytics – automatically inferring hidden information from the large amounts of freely available content. It has a number of applications, including: online targeted advertising, personalized marketing, large-scale passive polling and real-time live polling, person...

Social Media Analytics for Healthcare

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Geo-Social Media Analytics

Structured Analytics in Social Media

The rise of social media has turned the Web into an online community where people connect, communicate, and collaborate with each other. Structured analytics in social media is the process of discovering the structure of the relationships emerging from this social media use. It focuses on identifying the users involved, the activities they undertake, the actions they perform, and the items (e.g...

Text Analytics in Social Media

The rapid growth of online social media in the form of collaborativelycreated content presents new opportunities and challenges to both producers and consumers of information. With the large amount of data produced by various social media services, text analytics provides an effective way to meet usres’ diverse information needs. In this chapter, we first introduce the background of traditional...